March 2015 archive

How to Use Facebook Local Awareness Ads to Target Customers

Have you heard of Local Awareness Ads? Local Awareness Ad campaigns are easy to set up and let you reach Facebook users based on the business location they’re closest to. In this article you’ll discover how to target customers near your business with Local Awareness Ads on Facebook. Why Local Awareness Ads? Instead of using boosted posts or …

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Political Social Media Campaigns – How and Why they can win or lose elections.

Starting out, knowing the ins and outs of online networking can be a bit daunting for candidates. Here are a few tips for political campaigns are unfamiliar or starting out with the whole social media thing. First a note to the candidates: Much of how campaigns have been using social media amounts, at best, to a …

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Adding a live link to a Google Calendar Event

I can not even say how frustrating this had become or how happy finding this helpful video made me. Huge shout out to Have Technology – Will Travel, Jason Mammano for posting this online While Google does not give us the ability to insert a hyperlink in a Google Calendar description by default, with a little …

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Running an Instagram Influencer Campaign

Shared courtesy of the fine folks at SME! #1: Reach Out to the Right Influencers The first thing to do is to identify potential Instagram influencers and reach out to them. Identify Influencers Take your time exploring Instagram pages that are related to your business and whose followers align with your target audience. You can simply …

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Optimizing Your LinkedIn Profile

These days, you want to create a LinkedIn profile that will get praise on the web. A profile that will get recruiters to dial your number… a profile that will clog your profile with thousands of InMail messages. Indeed, having a presence on LinkedIn can increase your odds of being recruited. The platform rose to …

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Facebook News Feed Algorithm Updates and What It Means To Social Media Managers

Google isn’t the only tech company making big updates this week, as Facebook took to the ’Net yesterday to announce updates to its News Feed algorithm. There are three main News Feed updates according to the social network’s announcement. The first update focuses on improving the experience for people who don’t have a lot of …

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